Holistic Land management is a small company involved in Conservation grazing and land management.
I was approached by Richard and John to create a brand for their business. They needed a Logo and a website with merchandise and uniforms in mind for the future.
They liked the earthy colour palette and were specifically keen on the idea of showing a stone wall as this was a true depiction of the environment they work in. It was also important to showcase a gate as one of their services are inclusive of fencing and fixing of gates. There is also a little feature (Open the gate to enter the page) when opening the website on desktop. The animals also play a big role in their branding as it is one of their most important services they offer in the "rewilding” environment via their conservation grazing. The curlew also plays a pivotal role in the landscape and thus has been included in the Branding.
The colours work well on a white background as the white also signifies our winter landscape and the snowy hills on which the highland cattle and heritage sheep graze and move.
The website is simple and informative with contrasting colours that make it easy to read and navigate. Icons were created to represent each of the services and other important information.







