I've had the pleasure to design this lovely branding package for a folk herbalist and birth keeper based in Norfolk. 

She needed a logo that would represent a goddess of the earth surrounded by herbs and her very favourite plants. It was important to portray her as pregnant to emphasise on the birth-keeping services that she offers. The female in the logo is looking upwards to represent the energy she holds in her true form to have the courage and strength to give birth. It holds the message that all women are powerful.

The red colour was very specifically chosen to accommodate the 'red thread' that she holds dear to her brand as it is the one and true thing that connects all mothers and women. This is achieved through using the red colour in the spiral as well as the outlines on some of the details on her apothecary product labels.  This deep red is also used to symbolise the life giving blood. The rest of the colours are earth tones representing the soil, the plants, and the body. Further more a deer skin is the background texture on most of the deliverables as this is used to represent the medicine drum and the deep connection to the Sacred. 

The Illustrative logo along with its separated components (individual plants) are also used as printed cards to add to orders and sales from the webshop. These components are also created into stickers for the printing.